Moonthers

Services Availed

Social Media Management

Growth Hacking

KOL Campaign

Project Shilling

Benefits Gained

complete sell-out of the NFT collection

Achieved

Grew the social media following

35%

community feedback

Positive

Project Description

Moonthers aimed to launch a storytelling-based free mint NFT project during a bear market. The primary objectives were to achieve a complete sell-out, expand the project’s network, and maintain positive messaging amidst market negativity.

Goals

Bear market conditions with low investor confidence.
Competing for attention amidst numerous NFT projects.
Overcoming negative sentiment to maintain community morale

Target Audience

Strategy

InsightBlitz crafted a strategic marketing plan that focused on narrative-driven content and positive messaging. The approach included:

Highlighting Moonthers’ storytelling aspects to build an emotional connection with potential collectors.
Partnering with influencers to amplify the project’s reach and validate its value.
Engaging the community through Twitter Spaces, AMAs, and interactive social media content to foster a sense of belonging.

Implementation

Phase 1: Pre-launch teaser campaigns were used to build anticipation.
Phase 2: Collaborated with influencers for giveaways and storytelling-focused content.
Phase 3: Post-launch activities included community events and sharing user-generated content to maintain momentum.

Results

Achieved a complete sell-out of the NFT collection despite the challenging market conditions.
Grew the social media following by 35%, significantly expanding the project's network.
Positive community feedback highlighted the emotional connection to the storytelling aspect.